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Brand: PG Tips.
Idea: PG Tips wants to bring community members together over a warm cup of tea.
Prints:
PG Tips will send letters to people just moving in addressed to them and also their next door neighbour. To open the letter, they must knock on their neighbour’s door and rip down the middle together, or inevitably appear to have opened their neighbour’s post.
PG Tips will encourage people to register their interest in building their Communitea, showing their proximity and contact info to neighbours on a (nearby only) map.
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